A carbon neutral claim is a public declaration made by an organisation regarding all their (organisation, products, service, event or building induced) greenhouse gas emissions are balanced by greenhouse gas removals.
(Source: ISO 14068-1:2023)
For your carbon neutral claim to have integrity, this means:
- Reducing all preventable emissions first.
- Then, offsetting all remaining emissions with eligible carbon credits.
A few carbon credits facts:
- A carbon credit is one of many tools to reduce emissions.
- Every single tool count if it reduces emissions.
- Carbon credits should only be used to offset emissions which cannot be prevented by no other means.
- Carbon credits are essential for achieving Net Zero. It will only happen with them.
- If we had enough carbon credits to carbon offset all human-induced emissions, we would not be in a climate crisis.
- Some carbon credits are produced by exceptional projects. Which we can get more off when we invest in these.
- Some credits come from projects that fail to deliver on promised benefits. We need to avoid these by applying a careful selection investment process.
A carbon neutral claim acts as a tool for:

The Approach – What to expect.
The reasons for carbon neutrality and carbon offsetting are diverse. Heidi Fog assists you in setting up the appropriate safeguards and systems in place to ensure integrity for your carbon neutral claim
Defining
Defining
Heidi will help you to define your carbon neutral claim. Penalties for misleading claims are harsh, a true, accurate and transparent claim is important.
Carbon Footprint Calculation
Carbon Footprint Calculation
Calculating your emission sources within the boundaries of a carbon neutral claim
Developing Strategies
Developing Carbon Reduction Strategies
Heidi Fog assists in developing carbon reduction strategies to reduce preventable emissions before or in parallel to carbon offsetting your residual emissions.
Interpretation
Standards Interpretation
Working with you to interpret the carbon neutral standards in Australia and overseas to see if any of these are relevant to you
Carbon Credit Advisory
Carbon Credit Advisory
Advisory on Australian and International carbon credits to offset your carbon footprint and promote your brand
Carbon Credit Purchase
Carbon Credit Purchase
Brokering and assistance in purchasing carbon credits



