A carbon neutral claim is a public declaration made by an organisation regarding all their (organisation, products, service, event or building induced) greenhouse gas emissions are balanced by greenhouse gas removals.
(Source: ISO 14068-1:2023)
For your carbon neutral claim to have integrity, this means:
- Reducing all preventable emissions first.
- Then, offsetting all residual emissions with eligible carbon credits.
A few carbon credits facts:
- A carbon credit is one of many tools to reduce emissions.
- Every single tool counts if it reduces emissions.
- Carbon credits should only be used to offset emissions which cannot be prevented by no other means.
- Carbon credits are essential for achieving Net Zero. It will only happen with them.
- If we had enough carbon credits to carbon offset all human-induced emissions, we would not be in a climate crisis.
- Some carbon credits are produced by exceptional projects. Which we can get more off when we invest in these.
- Some credits come from projects that fail to deliver on promised benefits. We need to avoid these by applying a thorough selection investment process.
A carbon neutral claim acts as a tool for:

The Approach – What to Expect.
The reasons for carbon neutrality and carbon offsetting are diverse. Heidi Fog assists you in setting up the appropriate safeguards and systems in place to ensure integrity for your carbon neutral claim.
Carbon Neutral Standards
Carbon Neutral Standards
Together we will review Australian and international carbon neutral standards to see which one could apply to your organisation.
Boundary
Defining the Boundary
Heidi will help you define the boundary of your carbon neutral claim. A true, accurate and transparent claim is essential, as the commercial consequences for making misleading statements are severe.
Carbon Footprint Calculation
Carbon Footprint Calculation
Calculating your emission activities within the boundary of the carbon neutral claim.
Carbon Reduction
Developing Carbon Reduction Strategies
Heidi Fog assists in developing strategies to eliminate preventable carbon emissions. You can implement these recommendations before your next carbon footprint calculation, or in parallel with offsetting your residual emissions.
Carbon Credit Advisory
Carbon Credit Advisory
Advisory on Australian and International carbon credits to offset your carbon footprint and promote your brand.
Carbon Credit Purchase
Carbon Credit Purchase
Brokering and assistance in purchasing carbon credits.



